Ownership M&J was made from Philadelphia, Pennsylvania lawyers, doctors, and marketing men. It was a subsidiary of SmithKline & French Laboratories. SmithKline & French made Thorazine, Compazine, Dexedrine, Eskatrol, a great number notably, Contac. M&J was sometimes criticized for concentrating its marketing in pharmacy. Nevertheless it really felt that this type of basic strategy would enable it to best use its capabilities. Products The best customer that marketing focused would be young woman, 20 to 25. She generally is a young businesswoman, co-ed, or young married. She was likely a trend setter along with a heavy cosmetics user. Love Cosmetics' first line of items included Love's Fresh Lemon Cleanser, Lovelids eyeshadow, and Eau De Love. These came in a 6 oz. bottle. In all of there had been eleven products, resource inclusion of shades, they numbered forty-three. Loveshines was the enjoyment stick with contour and color the eye area, face, the necessary other kissable little curves and hollows. Lipsticks were called Lovesticks. The rest of the line was Love's Basic Moisture, Love's A small amount of Color, Love's Transparent Powder, Love's Slightly Cover, Love's Liner, Love's Mascara, and Lovelids. The latter was eyeshadow accompanied by a container in the shape of a plastic eyeball. The company considered eyeshadows of waking time ought to be in neutral shades, specifically taupe, russet, heather, or olive green. Nighttime was more suited for deeper, yet not brighter colors, especially purple, plum, or teal. In early 1976 Love Cosmetics started marketing Purple Sage, Tumbleweed, and Prairie Dawn eyeshadow shades. In April 1974 Love Cosmetics started to earn a kind of Baby Soft products designed for adults. The products were scented with a innocent fragrance typically relating to babies. It has child soft talc, a physique lotion, including a foam bath. A marketing slogan read sexy in a very special way. Baby Soft products were priced from $2 to $2.75. 1975 would have been a busy year around the cosmetics industry considering the introduction of numerous fragrances by competing firms. Love Cosmetics' new scent was called Daisy L. Advertising Peter Godfrey, president of Menley & James, announced in May 1976 that he was seeking a smaller advertising firm to interchange Wells, Rich, Green. The parting was friendly but necessary because the expansion of Wells Lawrence's firm. It had become too big as it to supply Love Cosmetics' account the attention it required. Wells, Rich, Green begun to represent Max Factor of Are generally, California in April 1977. Altman, Stoller, Weiss represented Love Cosmetics for a couple years before M&J switched to the Jan Zwiren Agency of Chicago, Illinois. Zwiren was formerly vice president with the consumer products division of Helene Curtis Industries. Just prior to this she caused M&J to advertise Love Cosmetics. The SFM Media Service Corporation continued to coordinate media planning and buying with the Love Cosmetics line. Buyout In May 1980 Menley & James put into a binding agreement with Chattem of Chattanooga, Tennessee, to get its Love Cosmetics business. Terms wasn't revealed. References ^ a b c d e Menley & James Turns To like 1969 Style, The big apple Times, January 26, 1969, Page F16. ^ a b Advertising: Menley Registers Della Femina, Big apple Times, August 21, 1970, Page 57. ^ a b It's Apple-Scented And also for the Hair, Ny Times,
nfl store, March 18, 1974,
mac makeup, Page 34. ^ Sales 'Love' Cosmetics, San francisco Times, November 8, 1970, Page 420. ^ Facing Close to Fall,
mac makeup wholesale, Manhattan Times, August 24, 1975, Page 210. ^ ...and the other word about color, California Times, February 29, 1976, Page 205. ^ Advertising: Heady Success for Fragrances, Ny Times, January 2, 1976, Page 44. ^ Menley and Wells Parting, Los angeles Times, May 21, 1976, Page 96. ^ Max Factor Chooses Wells, Rich, Greene, San francisco Times, April 25, 1977, Page 40. ^ SFM Will Continue Cosmetics Media Planning, Texas Times, February 2, 1979, Page D11. ^ Company Briefs,
mlb shop, Los angeles Times, May 20, 1980, Page D4. External links Love Cosmetics 1973 Advertisement at You Tube Mary Wells Lawrence at Cladvertising.org v d e Cosmetics Products Lips Lipsticks Lip liner Lip plumper Lipstick Face Concealer Foundation Face powder Rouge Bindi Thanaka Tilaka Cleanser-Toner-Moisturizer Eyes Eye liner Eye shadow Kohl Mascara Other Shampoo-Conditioner-Styling cream Nail polish Anti-aging cream Body powder Cold cream Sindoor Ingredients International Nomenclature of Cosmetic Ingredients Set of ingredients Related topics Cosmetic advertising Cosmetic salon Spa Cosmetology History of cosmetics Treatments A medical procedure Botox Facial Bleaching Manicure Pedicure Tweezing and waxing methods (Waxing-Threading) Hair styling Major brands Almay Anoo's Artistry Aveda Avon Bath & Body Works Biotherm Bobbi Brown The human body Shop Bonne Bell Burt's Bees Cargo Carol's Daughter Clarins Clinique CoverGirl Creme 21 Daigaku Honyaku Center Dr. Hauschka Eden Allure Elizabeth Arden Este Lauder Faberg Hard Candy Helena Rubinstein Kanebo Ltd. Kao Corporation Kevyn Aucoin Kiehl's Lancme Laneige Laura Mercier Lise Watier L'Oral L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline ModelCo NARS Natural Wonder Neal's Yard Remedies Neutrogena Nexxus Nivea Open Sundaes Oriflame Origins Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SK-II Stila Tom Ford Beauty Trish McEvoy Ulta Urban Decay Vichy Victoria's Secret Vie from home Wella Yves Rocher Categories Chemicals Companies People History Categories: Cosmetics companies of america | Companies situated in Philadelphia, Pennsylvania | Reputation cosmetics | Companies established in 1969 | 1970s fashion | Defunct companies within Pennsylvania
